Senior Content Designer, New Business Line

Company: Wealthfront Corporation
Location: Palo Alto
Posted on: January 30, 2025

Job Description:

About the roleWealthfront is looking for a senior content designer to work on a new business line. Reporting directly to the VP of Design, this role will be joining a tight team of very senior designers. Wealthfront pioneered automated investing by offering broad access to sophisticated investing strategies at a fraction of the cost of traditional financial advisers. That formed the beginning of a much broader vision for how our products can serve our mission to build a financial system that favors people over institutions. Since then, we've continued to expand the ways we help our clients build long-term wealth through saving, investing, and more.Success in this role will require strong communication skills, strategic thinking, a high bar for craft, and executional excellence. We're looking for someone who is excited to deeply understand our financial products, passionate about humanizing product experiences, untangling jargon, and who loves writing clear, concise content. Passion and/or experience building consumer financial technology products is highly desirable.You must be exceptional at the craft of UX writing and care deeply about the details, and leverage your content expertise to influence large and small decisions that lead to best-in-class client experiences. You'll be expected to drive content-led initiatives that are relevant, aligned with the product and company strategy, and are important priorities on the roadmap. You're interested in understanding client behavior and are motivated to craft content that speaks to clients emotionally, as well as rationally.Passion or past experience building consumer financial technology products is highly desirable. Growing and managing your wealth is fundamental to being able to build the life you want with the people who matter most. This is a unique opportunity to be at the center of charting the next generation of innovation in financial products. If this gets you excited, we want to hear from you!Design at WealthfrontDesigners at Wealthfront are innovative, creative, strategic, and detail-oriented. We transform complex technology and concepts into clear, simple, and actionable experiences. It takes skill to make financial products appear simple. Simplicity is what empowers our clients to build long-term wealth on their own terms.Designers at Wealthfront define problems, new opportunities, and solutions. We use data, insights, and behavioral psychology. We understand and consult on our technology. We connect everything we do to our clients and our business. We actively collaborate with engineers, product managers, researchers, data scientists, legal, and compliance. We're making big bets. Innovation is encouraged. We embrace learning. As such, we care much more about the magnitude of success versus percentage of times we are successful.At Wealthfront, Design is an equal partner to Engineering and Product. It plays an important role in the executive staff that collectively makes all critical strategic decisions. As a leader of your craft, your role will be to model this, develop these skills in your design teams, and contribute to the company-level design organization in partnership with the design leadership team.We're a remote friendly team and open to candidates in the US.About You

• 5+ years of content design experience in a consumer software company; experience in building financial technology products is a plus.
• You have a portfolio that demonstrates how clear communication can make or break a product experience. This includes a range of content and writing abilities for product experiences, such as product screens, notifications, microcopy, emails, FAQs, style guides, and patterns.
• You are a self-starter with the ability to manage multiple projects across teams, navigate ambiguity, quickly tailor effective content approaches within constraints, and influence the user experience beyond just content.
• You take a collaborative mindset, with experience working across disciplines and with multiple stakeholders (e.g., product managers, product designers, and engineers).
• You define and execute content design strategies for your team's products and features.
• You understand UX design principles and best practices for mobile and web, and you have an eye for the details and an interest in the finer points of wordsmithery.
• You're deeply curious and interested in fintech.Mindset that excels at Wealthfront
  • Someone who embraces complexity, loves engaging in intellectually rigorous discussions, and critically evaluates trade-offs from a customer and business perspective.
  • Someone who transforms ambiguity into clarity and navigates the organization to drive alignment.
  • Someone who consistently thinks about the company and team first and has the resilience to work tough situations, steps up and leads the team.
  • Someone who goes above and beyond to make others around them successful.
  • Someone who is enterprising and demonstrates high agency. You don't wait for change-you come to the table with proposals on how to improve.
  • Someone who deeply cares about learning and growing with the company.Estimated annual salary: -$162K USD plus equity and a discretionary bonus.Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!About WealthfrontHere at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by building automated, easy-to-use financial products that help young professionals turn their savings into long-term wealth. Our award-winning products are smart, tax-optimized, and low-cost. As a result, our clients are able to manage their wealth with confidence, control, and ease.Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high-quality investment advice for a digitally-native generation who were underserved by the traditional institutions. Since then:
  • We built the first automated investment product that allows you to invest in a diversified, personalized portfolio of index funds in seconds for a remarkably low fee.
  • We then expanded into banking and developed a high-yield cash account with features far superior to what is offered by traditional savings accounts.
  • We have continued to expand our product suite, adding fixed income portfolios, individual stocks, and low-cost margin loans.
  • Our 1 million+ clients have entrusted us with nearly $80 billion of their hard-earned savings.
  • We created the robo-advisor category and transformed the broader industry.
  • And we're far from done---Our vision at Wealthfront is to make it delightfully easy to build long-term wealth on your own terms. That's why our product philosophy is to take financial products typically reserved for the wealthy, automate them with software to drive down costs, and broaden access. We aim to empower all kinds of investors-from the savviest to those just getting started-and help them achieve financial freedom with products designed for a digital world.
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Keywords: Wealthfront Corporation, Rancho Cordova , Senior Content Designer, New Business Line, Accounting, Auditing , Palo Alto, California