Product Marketing Manager

Company: ZipHQ, Inc.
Location: San Francisco
Posted on: January 21, 2025

Job Description:

Our co-founders started Zip in 2020 to address this seemingly intractable problem with a purpose-built platform that provides a simple, consumer-grade user experience. Within just a few short years, Zip created the procurement orchestration category and developed the leading solution in this $50B+ TAM space. Today, leading companies like Instacart, Anthropic, Sephora, Discover, Reddit, and Lyft rely on Zip to manage billions of dollars in spend.We're a fast-growing team that helped scale category-defining companies like Airbnb, Meta, Salesforce, Databricks, Ramp, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, BOND, DST Global, and CRV, we're focused on developing cutting-edge technology, expanding into new global markets, and-above all-driving incredible value for our customers. Join us!Your RoleWe are looking for a Product Marketing Manager who will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip's core offerings. The ideal candidate for this position is a product marketing champion with exceptional communication abilities, creative flair, and strong analytical skills. You're someone who can both build and execute, operate without a set playbook and thrive in a fast-paced environment.As a strategic cross-functional partner, you'll drive alignment across our go-to-market, product, design, and engineering teams and engage in meaningful research with customers and the broader market. Example initiatives include spearheading product launches of innovative procurement and intake capabilities, creating tools to enhance sales effectiveness in new segments, interacting with analysts and trade press, and delivering presentations to customers, partners, and internal audiences.Please note, that we are looking for someone who will be able to come into our downtown San Francisco office on a hybrid basis (2 - 3 days / week).You Will

• Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip's portfolio of products
• Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners
• Partner with internal teams to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales
• Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats
• Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our solution
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement
• Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscapeQualifications
  • 5+ years of product marketing experience in a fast-paced B2B SaaS company
  • Mastery of foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)
  • Proven track record of building and maintaining strong relationships with product management and other cross-functional teams
  • Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
  • Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
  • Strong project management skills in order to plan and execute multiple projects simultaneously
  • An ability to work both independently and collaboratively
  • Bachelor's degree or higher in a related field of studyNice to Haves
    • Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space
    • Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
    • Master's degree or MBAThe salary range for this role is $130,000 - $160,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.Perks & BenefitsAt Zip, we're committed to providing our employees with everything they need to do their best work.
      • Start-up equity
      • Full health, vision & dental coverage
      • --- Catered lunches & dinners for SF employees
      • Commuter benefit
      • Team building events & happy hours
      • Flexible PTO
      • Apple equipment plus home office budget
      • 401k planWe're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!
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Keywords: ZipHQ, Inc., Rancho Cordova , Product Marketing Manager, Advertising , San Francisco, California