Head of Global Marketing Campaigns & ABMNew

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: January 27, 2025

Job Description:

Head of Global Marketing Campaigns & ABMAbout the Job:LaunchDarkly is looking for a Head of Global Marketing Campaigns & ABM to own the strategy, planning, and optimization of our Global Integrated Campaigns and Account-based Marketing (ABM) programs. As a key member of the Global Demand Generation team, you will be responsible for developing innovative, measurable, and scalable programs that drive pipeline and revenue growth.Reporting to the VP of Global Demand Generation, this role will lead a team of demand generation professionals, overseeing both large-scale campaigns and targeted account-based programs. You will work cross-functionally with Product Marketing, Field Marketing, Events, Brand, Partner, and Revenue teams to drive measurable ROI, pipeline acceleration, and meaningful engagement with customers and prospects.If you're passionate about driving revenue growth through data-driven marketing strategies and thrive in a collaborative environment, we'd love to hear from you!Responsibilities:Global Integrated Campaigns: Lead the development and execution of a revenue-focused, multi-channel campaign strategy, engaging targeted buyer personas and accounts at each stage of the funnel. Develop, plan, and execute campaign plans across various tactics, including journey mapping, campaign development, content maps, nurture, events, and programs, to create a consistent customer experience across all channels.Account-based Marketing (ABM): Oversee the design and execution of scalable ABM programs targeting strategic accounts to accelerate deal velocity and expand account penetration. Collaborate with Revenue leadership to align on key accounts, define priorities, and ensure tight coordination between marketing and sales efforts.Cross-Functional Collaboration: Quarterback and be the owner of our global campaign strategy through collaboration with marketing teams including brand, product marketing, digital, content, social, growth marketing, and regional field marketing teams. Enable Revenue teams, Partners, and the Marketing team on the campaign strategy, program design, and playbook guidance.Team Leadership and Performance: Mentor and manage a high-performance team, fostering an environment of creativity, data-driven decision making, innovation, and growth. Establish the roadmap for creating a world-class Campaigns & ABM function.Driving Results and Optimization: Establish KPIs for campaigns and ABM programs, ensuring accurate measurement of pipeline contribution, ROI, and overall effectiveness. Leverage data and analytics to assess campaign performance with a test-and-learn methodology to determine the optimal channel mix, content, and segmentation strategies for campaign success. Communicate performance and opportunities across a wide set of stakeholders.Qualifications:8+ years of experience in demand generation marketing, with a significant focus on integrated campaign management in a B2B SaaS environment and at least 4 years in a managerial capacity.Proven success in designing and executing global marketing campaigns and ABM programs that drive measurable pipeline and revenue impact.Expertise in designing and executing ABM programs and collaborating with sales teams to enhance messaging and engagement strategies.Deep understanding of demand generation channels, including digital marketing, email marketing, paid media, and events.Strong analytical skills with a data-driven mindset and the ability to turn insights into action.Exceptional leadership, communication, and collaboration skills. Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions.Experience in SaaS, enterprise technology, or a related high-growth industry.Familiarity with feature management, developer tools, or technical audiences is a plus.About LaunchDarkly:Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong.At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful, and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
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