Product Marketing Manager, Member Engagement

Company: Chime
Location: San Francisco
Posted on: February 1, 2025

Job Description:

About the RoleAs a senior member of Chime's Product & Lifecycle Marketing team, you will drive GTM strategy for new and innovative products, features, and member experiences that drive growth in our active member base. You will connect market and member research with full-funnel campaigns to make Chime the most engaging and loved banking app in the market. We are specifically looking for an incredible PMM who has a passion for partnering XFN to leverage Chime's new and existing products to drive incremental growth in primary accounts.In this role, you will work cross-functionally with other Marketing functions, Research, Product, Design, and more, and have responsibility for activating marketing strategies ranging from conversion and retention to top-of-funnel awareness. You will influence roadmap decisions related to the experiences and products you support. You should be comfortable going deep in analytics and channel performance, as well as co-creating with your product and cross-functional partners. Flying at multiple altitudes is one of your strengths, and you excel at mobilizing people and resources around nascent opportunities that you proactively identify. You are passionate about creating end-to-end experiences across product and lifecycle marketing channels and will have deep expertise in experimentation and optimization.In this role, you can expect to

• Lead comprehensive marketing campaigns for new and existing products and experiences, including: audience definition, product positioning and messaging, launch, and optimization.
• Partner closely with Marketing Insights and User Research teams to understand members' needs and the broader competitive landscape.
• Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration.
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific critical metrics.
• Coach and mentor across cross-functional team to support delivery of projects.To thrive in this role, you have
  • BS/BA or equivalent experience in Business, Marketing, or related field.
  • Minimum of 6+ years leading end-to-end product and performance-driven marketing campaigns.
  • Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile.
  • Ability to lead multiple projects simultaneously with competing priorities and deadlines.
  • Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members.
  • Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base.
  • Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level.
  • A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
  • Experience in implementing processes to scale product marketing to succeed in a rapidly growing marketing and product orgs.A little about usAt Chime, we believe that everyone can achieve financial progress. We're passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.We created Chime-a financial technology company, not a bank-founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.What we offer
    • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you're local to one of our offices or remote.
    • Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit.
    • Competitive salary based on experience.
    • 401k match plus great medical, dental, vision, life, and disability benefits.
    • Generous vacation policy and company-wide Take Care of Yourself Days.
    • Mental health support with therapy and coaching through Modern Health.
    • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents.
    • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
    • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.
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Keywords: Chime, Rancho Cordova , Product Marketing Manager, Member Engagement, Advertising , San Francisco, California