Public Relations Manager

Company: Zendesk, Inc.
Location: San Francisco
Posted on: February 4, 2025

Job Description:

As a Communications Manager at Zendesk, focused on Public Relations, you will play a crucial role in shaping the company's external narrative and building our reputation as a thought leader in AI-powered service. Your responsibilities will include executing PR strategies that secure high-impact media coverage, elevate the visibility of our leadership, and create compelling stories that resonate with C-suite decision-makers and top-tier media outlets. This role provides an opportunity to develop your skills in PR execution and contribute to the broader communications strategy while working under the guidance of senior leadership.Zendesk is transforming the future of customer and employee experience with AI-powered service, and Public Relations plays a vital role in shaping how our leadership is seen in the market. By joining this team, you'll help strengthen Zendesk's reputation and influence how our strategy, innovations, and impact are recognized across the US.What you'll do

• Develop and execute PR strategies that secure high-impact media coverage, positioning Zendesk as a thought leader in AI-powered service.
• Identify and cultivate relationships with influential journalists, content creators, and thought leaders in the new media landscape to secure collaborative opportunities that amplify Zendesk's messaging and showcase our AI innovations.
• Create tailored content and storytelling initiatives for new media formats, such as audio segments and written pieces, that resonate with target audiences, driving engagement and enhancing understanding of Zendesk's impact on customer and employee experiences.
• Drive executive visibility by promoting leadership in media and industry forums, reinforcing Zendesk's innovation and market leadership.
• Support crisis communications and reputation management to protect Zendesk's brand in high-stakes situations.
• Measure the effectiveness of PR campaigns, using data and insights to optimize strategies and enhance media impact.
• Collaborate with the broader Communications and Social Impact team to ensure alignment and consistency in messaging across all channels.
• Expand your expertise by exploring opportunities to rotate across Public Relations, Analyst Relations, Internal Communications, and Social Impact, contributing to Zendesk's overall communications practice.Requirements
• 5+ years of experience in public relations, media relations, or related communications roles.
• Proven success in securing top-tier media placements and building relationships with journalists.
• Strong project management skills, with the ability to manage multiple PR campaigns and meet deadlines in a fast-paced environment.
• Exceptional storytelling and writing skills, with experience crafting press releases, media pitches, and executive messaging.
• Data-driven mindset, with experience tracking the effectiveness of media campaigns and using insights to refine strategies.
• Collaborative approach, eager to work across multiple areas of communication, including Analyst Relations, Internal Communications, and Social Impact, as part of career growth.
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